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Oct. 4, 2023

#1 Mistake To Avoid When Investing In Real Estate

What would you sacrifice for a quick buck in real estate?

Navigating the world of commercial real estate isn't just about properties and profits. More often than not, it's about the relationships you build and the trust you establish. And sadly, in an industry so driven by dollar signs, too many people forget the value of integrity. But what happens when the cost of betrayal outweighs the benefits?

Join Aviva as she delves deep into a personal story of trust, betrayal, and the lessons she's learned about the importance of ethics in the commercial real estate world. Remember, it's not just about the properties; it's about the people.
 
BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

  • The true cost of maintaining a scarcity mindset in the world of real estate.
  • How the power of an abundant mindset can not only save but enhance your relationships and reputation.
  • The essence of doing the right thing and how it opens doors to greater opportunities in the long run.

Chapters
00:00 Introduction and Listener of the Week
01:18 The Value of Reputation and Relationships
06:15 Doing the Right Thing
07:46 The Power of Generosity
10:19 The #1 Mistake in Real Estate Investing
11:28 Conclusion and Next Episode

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Transcript

[00:00:00] This is Commercial Real Estate Secrets. My name's Aviva. I'm a commercial real estate owner, broker, manager, and internet personality. Commercial real estate has been a gate kept industry until now. I believe in opening the gates, sharing strategies and techniques necessary for achieving financial freedom through commercial real estate.

This week's listener of the week is Jose Allday. Jose, thank you for the five star review. Please DM us your mailing address. And for all of you listening, if you leave us a five star review, you might be next week's listener of the week, week, week. I got into a transaction with a long time family friend.

Uh, a group who I had known my entire life, distant relative, whatever, and family friend. And [00:01:00] um, it became apparent to me during the transaction that this family friend would stab my back for nothing. Um, it took about a year. But I realized unless I had it just perfectly papered, which I did, um, they would slip my throat.

And they did, they did still, uh, slice my throat a little bit throughout the transaction and we'll get to talking about that a little later. But

I want to pose a question to you. Um, what is your reputation worth? What are your relationships worth? Because in the past, real estate and the way people approached real estate, look, everybody has [00:02:00] transacted every every which way, but you hear about the savages who lie. Cheat, steal, rob, pillage to get ahead, right?

Real estate is a cutthroat business, is what they say. And you better protect your neck because you don't know who will turn on you. steal from you, et cetera. And look, the, the folks who I was dealing with, um, first off, I learned a lot from that in and of itself, but the folks I was dealing with lived in such a scarcity mindset that their reputation.

And relationship, right, the value was very, very low because what, it's like I said, what's the value of your [00:03:00] relationships? Is it 10, 000? Is it 100, 000? Right? Uh, a low level mindset is take, take, take, me, me, me, scarcity. And as a result, the cost of that scarcity. Low hanging fruit mindset is going to be the relationships in your lives.

It's going to be your legacy when you're gone And people are talking about the transactions they did with you Are you looked at in a positive light or you looked at in a negative light to some people that's valuable to other people It doesn't matter Everybody's different but the cost of living In a scarcity mindset, the cost of the take, take, take, me, me, me mindset is literally everything, right?[00:04:00] 

There is so much money in this world. There's an unbelievable amount of money in this world. And to that point, there's an unbelievable amount of real estate. If you look around when you're driving. And you really think to yourself, okay, this property is worth a million. That property is worth a million.

There's hundreds of properties, right? There is abundant abundance everywhere. You get to choose your mindset. And then your mindset controls your actions, your actions control your reactions, and that controls your relationships later on.

So what is the cost of a scarcity mindset? Well, I don't know. Aside from your relationships, because I live, I breathe, I preach the abundant [00:05:00] mindset, right? There is a lot of real estate to go around. There is a lot of money to be made. You get to choose. What is your friendship worth? What are your relationships worth?

Would you, would you screw somebody in your family for 10, 000? I've seen it. Would you screw somebody in your, uh, uh, friend for 70, 000? I've seen it. Is it worth it? No. I, uh, I had two teachers from my high school who recently went to jail for life. In prison for espionage, they, this is wild, they gave, uh, they had some type of clearance with the United States, got with the CIA, they gave [00:06:00] information to China in a peanut butter and jelly sandwich, got caught for espionage, and both went to jail for the rest of their lives.

Over 70, 000. Is your life worth sitting in jail for life for 70, 000? Is it worth screwing a family member for 100, 000? Not when you have an abundant mindset.

A mistake that people make in real estate that they don't realize is crushing. Opportunity numbers, the bottom line is that when you do the right thing, you win when you can do a transaction and not screw your family friends, the group at the other side of the table [00:07:00] when you can do that and not cut anybody's throat.

More business will come right? The folks that I Started this episode with that story, that group, um. Our family has been partners for generations. I will never work with them again. Because I know the type of people they are. They are scarcity backstabbers. And in real estate, right? Commercial real estate, this is a long play.

We don't get ahead. Stabbing people in the back, right? We're looking for the compounding effect of positive actions and transactions and the way that you do that, build, grow, create reputation and wealth and I don't know, sleep at night? Is by always doing the right thing. Lead with ethics and abundance will follow.[00:08:00] 

Now, the question becomes, why does this work? And I wanted to take a passage from one of my favorite books by Robert Green, the 40, how many laws? 48 laws of power. And there is a passage, law number 44, and it says, despise the free lunch. What is offered for free is dangerous. It usually involves either a trick or hidden obligation.

What's worth is worth paying for. By paying your own way, you stay clear of gratitude. guilt and deceit. It is so often wise to pay the full price. There is no cutting corners with excellence. Be lavish with your money and keep it circulating for generosity is a sign and a magnet for power. Be lavish [00:09:00] with your money and keep it circulating for generosity is a sign and a magnet for power.

And generosity is the abundant mindset. I'm not saying go out there and... Blow your stack on your buddies, right? We have to live within our means. But if we are so afraid of losing 10, 000 that will ruin a relationship without thinking twice, that's the, the exact opposite of an abundant mindset. And in the long run you lose, right?

You lose your connections. You lose your power. You lose your abundant magnetism that a generous person has, you know. I look at the group that I worked with that I knew my whole life and they sh Would have screwed me entirely and, uh, it's like, I looked at them and we'll say it was like 80, 000 or whatever.

And I [00:10:00] understand that's a ton of money, but a lifelong relationship to kill, a multi generational relationship to ruin it over 80, 000? 80, 000 in the course of your life is not a lot of money. And your reputation is worth so much more. So the number one way, the mistake people make in real estate investing is being a bad person and doing the wrong thing, right?

Because when you come to a deal and you sit at a table and everybody feels like they've won. You've made a friend for life, but if you sit down at the table and nobody can look each other in the eye, because everybody knows anybody would have cut anybody's throat at any step they could take throughout the [00:11:00] transaction, everybody loses.

And that, my friends, is not pretty. And it's not a happy life. That's ultimately what it is. It's a miserable life. To look at somebody who you watch grow up their entire life, work like a dog. To cut their throat for no money. That's a joke, right? You don't want to be that person. So we got into it today.

What questions can you answer for me? Or what questions can I answer for you? DM me on Instagram at Aviva Real Estate. If you want to get started in commercial real estate, head down to the show notes, to my free guide for how to start in commercial real estate and stick around next week. The episode next week will be.

Being a real estate agent made easy. Thanks for tuning in. We'll see you next week. Ready to start building your commercial real estate empire. [00:12:00] We are now accepting new members into the commercial wealth creator membership. This is for dreamers who want to become doers and know they can do so with our help.

Head over to commercialwealthcreator. com and we'll see you inside.

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